With TRENDSTARTER’s line of professional hair products, you can rest assured knowing that your hair is well taken care of. With lab-certified formulas, premium ingredients, and luxury fragrances, our line of professional hair products will give you the confidence to overcome anything life throws your way.

Our founder has been in the hair care industry for over 30 years, where he’s worked alongside salon professionals and celebrities to create the most unique men’s hair care products. The goal was to create products that were easy to use, smelled great and provided an all-day hold. We understand the foundation of men’s hair care and the crucial role hair plays in a man’s appearance and confidence. We offer a variety of products for all hair types. Whether your hair is curly, full, thick, straight, wavy or something in between, we have a product for you. Made from nourishing ingredients, our styling products are designed to help improve body, texture and shine while enhancing, defining and managing any desired hairstyle.


With over 30 years of combined professional hair care industry experience, the founders of TRENDSTARTER decided it was time to level the playing field in the hair care industry. Most brands either don’t solely cater to men or don’t understand what men need in their products, and while women are afforded seemingly endless product options, men are traditionally limited to a select few. With that, the founders set out to create the perfect brand for the everyday man, and TRENDSTARTER was born. Focused on premium ingredients and luxury fragrances, our products will freshen up any hairstyle. Look good, feel good.


    We understand your needs. Backed by over 30 years of industry experience, our line of salon-quality hair care products is created by men, for men, using premium ingredients.


    We do things our own way — a fresh way. Forget feeling like your style is stale and stagnant. Enjoy our fresh signature scent in every product.


    We help you transform seemingly ordinary hair into an on-trend look. Just rolled out of bed? No problem. Prepping to hit the town? We’ve got you. Our products are easy to apply and wash out.